# Rodrigo López — Designer & Art Director

Designer and art director from Mexico with 10+ years of experience (since 2016). Brand design, art direction, AI-assisted key visuals, internal campaigns, UX/UI and 3D for global brands. Looking for Brand Designer or Brand Manager roles; open to remote work.

- Email: rodrigo.lopez.1293@gmail.com
- LinkedIn: https://www.linkedin.com/in/rodrigo-lp/
- Instagram: https://www.instagram.com/rodrigo_1293/
- WhatsApp: https://wa.me/522226858390
- Location: Mexico · open to remote

## Experience
- 2025–present · Design Team Lead, iGaming. Sole designer for an online betting brand: social, paid, CRM, ASO and a rebrand of its organic content. Designed three AI production pipelines.
- 2023–2025 · Senior Designer, HD* Human Design Doing. Concepts and AI key visuals for culture and training programs at Philip Morris, Coca-Cola, Mars, Sephora, Cinépolis and more, plus the Happy Talks landing.
- 2020–2023 · Senior Designer, Happy Studio. Campaign concepts, 3D and 2D animation, including the ArboTerra concept and AdBook.
- 2018–2020 · Jr. Art Director, Volátil Agencia Creativa. Creative concepts and art direction.
- 2016–2018 · Designer, In Movisión. Print and digital design, architectural photography and web layouts.

## Selected work
- [Happy Talks](proyectos/happy-talks.html) — HD* Human Design Doing (in-house) · 2024. UI design for the landing page of HD*’s conference platform, desktop and mobile, delivered in two weeks. Approved at the first round and still live at happy-talks.com. Illustrator and Photoshop; no AI.
- [No Vendas Humo](proyectos/no-vendas-humo.html) — Philip Morris International. AI-assisted key visual for a 2.5-day training that refocused the sales force on point-of-sale execution. Title plays on the Spanish idiom for empty promises; hand-painted reference finished with Adobe Firefly and Photoshop.
- [ArboTerra es…](proyectos/arboterra.html) — ArboTerra (via Happy Studio) · 2023. Open-ended campaign concept (the park means something different to each visitor, so the line stays open), four 3D key visuals (Blender + Photoshop) and a 35-page AdBook. Approved at first presentation; the client's in-house team still uses the system three years later. Execution after the concept was done by the client.
- [Conexiones Mágicas](proyectos/conexiones-magicas.html) — Coca-Cola México (via HD* Human Design Doing). Visual concept and AI-assisted key visual (Adobe Firefly + Photoshop) for a team-building proposal for a 75-person warehouse team. Bottle cap built by hand in about 12 layers.
- [CampoBet](proyectos/campobet.html) — CampoBet. Brand and production design for an online betting brand: a rebrand of the organic content (approved), an icon system, seasonal promo logos, a World Cup set, social, paid, CRM, ASO and blog pieces (about 160 pieces a month on average, 184 in the busiest; copy by the content manager; 50 slot pieces in one working day with the pipeline; 82% of customers contacted for first-deposit follow-up said they found the brand on social media), and three AI production pipelines (slot visual masters, resizes, CRM banners) designed by Rodrigo as Claude skills driving Higgsfield and Figma.

## Highlights (as shown on the site)
- 13 AI-assisted campaigns for global brands.
- One AI-adoption program reached 1,070 employees.
- 700+ people at the Mars integration “Day Zero”.

## Skills
- Brand design
- Art direction
- Key visuals
- AI image generation (Adobe Firefly, Midjourney, Stable Diffusion)
- Internal communications and endomarketing
- UX/UI and landing pages
- 3D (Blender, Cinema 4D)
- Design team leadership