UI for the landing of Happy Talks, HD*’s conference brand. The job: sell something intangible, a talk, in a crowded market. The page presents it like a festival lineup, with speakers, proof and one clear request.
- Role
- UI design
- Client
- HD* (in-house)
- Timeline
- 2 weeks · 2024
- Result
- Approved first round · still live
- 01HeroThe type breaks around a stock mic photo: the brand becomes the stage.
- 02Talk familiesThree kinds of talks, numbered like a festival lineup.
- 03StoryCondensed neon type over dark photography: the backstage mood.
- 04SpeakersPortraits in soft capsules with color washes. Human, not corporate.
- 05ProofHD*’s attendee count as a giant number, before any pitch.
- 06BrandsClient logos in a quiet grid: social proof without noise.
- 07EventsA tilted photo strip and a hand-drawn line add movement.
- 08TopicsStickers carry the topics, so the system scales to any talk.
- 09RequestOne goal: ask for a conference on WhatsApp.
Make the intangiblefeel tangible
Happy Talks sells conferences to companies: talks meant to provoke reflection and change inside teams. Hard to show, and easy to confuse with any other speaker agency.
Communicate an intangible offer, conferences, in a tangible and appealing way.
Stand out in a competitive market for organizational development services.
The brief: present the speakers and generate leads, with a structure that is quick to scan and ends in one action.
Less brochure,more backstage pass
A dark stage with vibrant color for energy, photography and illustration to keep it human, and stickers that carry the topics, so a new talk fits without redesigning the page.
The landing’s real topic stickers. Go ahead, throw them.
Nine sections,one goal
From first impact to the request. Drag to explore, click to open.
Built forthe thumb
The same energy in a single column, with the request always one tap away.
The design was approved at the first presentation.
Still online at happy-talks.com, two years after launch.
From the brief to the full desktop and mobile UI.
Approved at the first round.
Mic drop.
AI Showroom →
