Hi, I’m Rodrigo López, a designer and art director from Mexico. Ten years of campaigns and brand work for global brands.
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I turn a rough sketch into a finished campaign, with creativity as my copilot and strategy as the final word.
Hover the highlighted words. Each time, a different real project.
Selectedwork07
Campaigns, brand systems and digital work for Philip Morris, Coca-Cola, Mars and more. On AI projects, hover to see the sketch each one started from.
CampoBet
Sole designer of a betting brand: ~160 pieces a month, a rebrand and three AI pipelines.
ArboTerra es…
A concept that refuses to define the park. Approved at first pitch, still in use three years on.
No Vendas Humo
Key visual for PMI’s sales-force program, built on a Spanish double meaning.
Conexiones Mágicas
Key visual for a 75-person team experience: AI for the light, the details by hand.
Happy Talks
Landing UI for a conference brand: two weeks, approved in the first round, still live.
AI Showroom
11 AI key visuals for culture programs, shown from reference to final.
AI Lab
Three recruitment briefs against the clock. The fastest: 42 minutes, brief to final.
Lights off.Move around to find the finals.
WhatI do
From the first sketch to the rollout, for internal and external audiences.
Now: AI art direction-
Key visuals that start from a hand-painted reference, so the composition is decided before the AI renders anything. Final art and retouching in Photoshop.
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Concepts and key visuals for culture, training and change programs, from a 75-person plant team to a 1,070-employee rollout. Philip Morris, Coca-Cola, Mars, Sephora and more.
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Landing pages built around one action, like Happy Talks: nine sections that lead to a single request.
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3D models and scenes for campaigns, like ArboTerra’s floating tree, plus 2D animation.
Ten years turning creative ideas into results.
- 2025 – Now
Design Team LeadiGaming
Sole designer for an online betting brand: social, paid, CRM, ASO and a rebrand of its organic content. Designed three AI production pipelines.
- 2023 – 2025
Senior DesignerHD* Human Design Doing
Concepts and AI key visuals for culture and training programs at Philip Morris, Coca-Cola, Mars, Sephora, Cinépolis and more, plus the Happy Talks landing.
- 2020 – 2023
Senior DesignerHappy Studio
Campaign concepts, 3D and 2D animation, including the ArboTerra concept and AdBook.
- 2018 – 2020
Jr. Art DirectorVolátil Agencia Creativa
Creative concepts and art direction in a fast-paced agency.
- 2016 – 2018
DesignerIn Movisión
Print and digital design, architectural photography and web layouts.
Be creative,
be you
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