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AI LabAI process

Three briefs from recruitment processes, each solved against the clock. They are not work for these brands; they show how I combine Midjourney, Stable Diffusion, Firefly and Photoshop, and how long each step takes.

Briefs
Poster, web banner, digital content
Fastest
42 min, brief to final
Type
Recruitment exercises
Heineken42 minNissan1 h 07 minRimmel London1 h 15 min
01 · Heineken · PosterRecruitment exercise · not commissioned by the brand
Heineken final piece

HeinekenPoster

Brief to final0:0042 min in total
Reference research10 minMidjourney22 minPhotoshop5 minMockup5 min

Midjourney, Photoshop

Prompt used
Amazing bottom view photo of a green Heineken bottle of beer on the beach sand. In the background a beach and very blue sky with some clouds. Depth field. Green caustics [Advertising style] --ar 9:16 --oref [bottle reference] --ow 50 --stylize 120 --v 7.0
  • --orefThe real bottle as an omni reference.
  • --ow 50Omni weight, to control the bottle’s position.
  • --stylize 120Started at 1000; too much detail, so it came down.
An exploratory prompt to see what the model gives back, then small refinements from each result.
01 An exploratory prompt to see what the model gives back, then small refinements from each result.
Adding an omni reference of the real bottle kept the product accurate and cut post-production.
02 Adding an omni reference of the real bottle kept the product accurate and cut post-production.
Tuning the prompt toward a beach look and away from a night-time feel.
03 Tuning the prompt toward a beach look and away from a night-time feel.
Final adjustments to stylize and omni weight to land the exact image.
04 Final adjustments to stylize and omni weight to land the exact image.
Generative Fill to extend the image, then the label and neck fixed by hand to match the real bottle.
05 Generative Fill to extend the image, then the label and neck fixed by hand to match the real bottle.
References
Ref References gathered before starting.
02 · Nissan · Web bannerRecruitment exercise · not commissioned by the brand
Nissan final piece

NissanWeb banner

Brief to final0:001 h 07 min in total
Reference research10 minStable Diffusion28 minMidjourney16 minPhotoshop8 minMockup5 min

Stable Diffusion, Midjourney, Photoshop

Prompt used
Product parked, behind an incredible night city landscape. The floor is wet. The night is very cinematic. — negative: bad quality, low quality, person, people, human
  • IC-LightRelights the product to match the new background.
  • SD 1.5Older model, less precise, but right for this job.
  • MidjourneyPrompt auto-generated from the image, then used to rebuild the scene.
A Stable Diffusion setup from an earlier project places the real car in a new scene and relights it automatically (IC-Light nodes).
01 A Stable Diffusion setup from an earlier project places the real car in a new scene and relights it automatically (IC-Light nodes).
A second workflow upscales the image and recovers detail.
02 A second workflow upscales the image and recovers detail.
In Midjourney’s editor, the weak background was removed and a new one generated around the car.
03 In Midjourney’s editor, the weak background was removed and a new one generated around the car.
Minor retouching in Photoshop finished the image before the layout.
04 Minor retouching in Photoshop finished the image before the layout.
References
Ref References gathered before starting.
03 · Rimmel London · Digital contentRecruitment exercise · not commissioned by the brand
Rimmel London final piece

Rimmel LondonDigital content

Brief to final0:001 h 15 min in total
Reference research10 minMidjourney10 minFirefly5 minPhotoshop45 minMockup5 min

Midjourney, Firefly, Photoshop

Prompt used
A close-up photograph of the top view of three different lipsticks, one in pink and red shades, another with a dark purple color, lying on their sides and scattered around with smears of lipstick color. The background is a plain gray. Soft lighting creates gentle shadows to highlight details like sheen or shine.
  • Style refMidjourney image for look and texture.
  • Composition refReal product photo for placement.
  • 45 minHand retouching to put the real product in.
Midjourney first, to set a style reference for the background and the smears.
01 Midjourney first, to set a style reference for the background and the smears.
A photo of a real Rimmel lipstick set the composition, so Firefly would place the products right.
02 A photo of a real Rimmel lipstick set the composition, so Firefly would place the products right.
With style and composition fixed, Firefly needed only a short prompt and gave clean results fast.
03 With style and composition fixed, Firefly needed only a short prompt and gave clean results fast.
Most of the time went into Photoshop: the generic lipsticks were replaced with the real Rimmel product.
04 Most of the time went into Photoshop: the generic lipsticks were replaced with the real Rimmel product.
References
Ref References gathered before starting.