An online betting brand that publishes every day. As its only designer, I produce ~160 pieces a month across social, paid, CRM, the blog and the app stores. I proposed the rebrand that gave the organic content its own look, and designed three AI pipelines that put the brand rules into production.
- Role
- The brand’s only designer: brand, production, AI systems
- Output
- ~160 pieces a month on average
- Scope
- Social, paid, CRM, ASO, blog
- Systems
- 3 AI pipelines I designed
per month, on average
One brand,every day
CampoBet publishes every day: slots, sports, seasons and offers, on social, paid, email, the blog and the app stores. My job was to make all of it look like one brand, and keep it coming. This part follows that path, from the new look to the pieces that carry it.
First, a lookof its own
The organic content had become monotonous. I proposed a new visual language and it was approved: more dynamic and sporty, built to break the routine of the feed. White leads, but intense green backgrounds and photographic art keep the rhythm changing, always within the brand colours. Drag the slider to see it change, stripe by stripe, like a lenticular print.
The biggestmoment of the year
For the World Cup the brand dressed up for the tournament across every channel: feed, paid, app store and CRM.
The line-up
Eleven pieces laid out as a team. Change the formation, and pick a player to see the piece up close.
Promo blocks
The Megashoot game, announced in email and in the app. Click to see them full size.
Images that kept coming back
Key art made mostly with AI and finished in Photoshop. It worked so well that it was adapted again and again across social, paid, app store and CRM. Click one to see it whole.
The same brand,beyond social
Email, the blog and the app stores each have their own format and their own rules. The look had to hold in all of them.
CRM email
Each banner is built in layers: photo, light ribbon, the cut-out subject, a shade, copy and frame, logo and button. Some photos came from the CRM pipeline; others were existing images adapted. Hover or tap one to pull the layers apart, or show only the photos.
Blog
Headers for guides, previews and promos. Drag, swipe or use the arrows.
App store
Two sets of store screenshots, both winners of A/B tests run at different times. The phone stays put and the set slides through it, the way a player swipes in the store. Use the slider to move it yourself.
Parts thatcome back
Promos and campaigns return every week, so they got reusable parts: a family of badges and a set of campaign logos, built from the same brand pieces.
Badges
One seal per promotion, readable at a glance. Tap one to stamp it.
Campaign logos
Seasons, trivia nights and tournaments. Pick a logo, or pull the lever, and the reels land on it.
Road to the big game
The systembehind the volume
To keep that pace without losing consistency, I turned the brand rules into three AI production pipelines. I designed the zones, the art direction, the quality checks and the moments where a person decides. The AI renders inside those rules.
Take a masterapart
Every slot visual master is the same stack of nine layers, each one with a fixed place and a fixed job. Drag the slider to pull them apart, and tap a layer to hide or show it. The names are the real layer names in the file.
- Disclaimerauto-fit, min 14 px
- Copycopy component
- Logobrand component
- Logo shadowtinted from the image
- Slot logoofficial file, never redrawn
- Subjectduplicate for my cutout
- glow_linelight ribbon
- Mask groupdepth layer under the copy
- Backgroundfull image, 2k
One image,five placements
The resize pipeline moves every element to its stored position for each format. Below is a real Sugar Rush master in all five formats, with the stored zones drawn on top; the subject is never regenerated, only the image around it is extended.
LogoCharacterSlot logoCopyDisclaimerStory · 1080 × 1920
Who doeswhat
I designed the three pipelines and built them together with Claude, as skills that drive Higgsfield for images and Figma for layout. They run every time a related ticket comes in. Follow a piece through the lanes; the screen on the side shows what happens at each step.
What came outof the machine
Slot visual masters made with the pipeline, each one approved by me and then resized to every format.
From making piecesto directing them
pieces a month on average, with 184 in the busiest month. Copy by the content manager; every design is mine.
Monthly averageslot pieces delivered in one day of work with the pipeline, across all formats.
Total working time, my own countof customers contacted for a first-deposit follow-up said they found CampoBet through social media. Instagram followers and interaction grew after the rebrand.
From the follow-up callsArboTerra es… →
Then, the lookevery day
With the new look in place came the daily feed: match days, fights, slots and promos, organic and paid.
The feed
A sample of the month. Hover to pause.
Carousels
Multi-slide posts for fixtures and weekly roundups. Use the arrows or the dots.