A team-building proposal for a Coca-Cola concentrate plant, built on one idea: the magic isn’t only in the secret formula, it’s in the people. My part was the visual concept.
- Role
- Visual concept, AI imagery
- Agency
- HD* Human Design Doing
- Designed for
- 75-person warehouse team
- Format
- 8-hour on-site experience (proposal)
“We’ve lost the feelingof being a winning team”
A warehouse team at Coca-Cola’s concentrate plant needed to break silos, recover its champion spirit and open up to different ways of working.
people in the warehouse team the experience was designed for.
of on-site, playful workshops proposed by HD*.
The magic isin the people
The pitch opens like a magic trick. The reveal: what makes Coca-Cola special isn’t only the formula, it’s the team. One gesture sums it up: a hand about to catch a popped cap.
Where it started
Seven steps,straight from the PSD
Drag through the actual layers of the file. Labels show what the AI did and what I did by hand.
- 01Photo referenceHand
- 02Structure referenceHand
- 03Firefly resultAI
- 04Generative FillAI
- 05Color gradeHand
- 06The capHand
- 07Final key visualHand
A reference photo of a hand, cut out and placed on red to lock the gesture.
The gesture flattened into a silhouette, so Firefly keeps the pose and invents the light.
Godrays, dust and backlight. The output didn’t fill the canvas: see the red band on top.
The missing sky is extended and the fingers are cleaned up.
Warm light pushed into Coca-Cola red with hue and curve adjustments.
The cap, built by hand in about 12 layers of curves, highlights and shadows.
Title in linear burn, tagline and logo.
Happy Talks →
